What Design Style Is IKEA?

Always wanted to live in the interior of your favorite series? IKEA comes with a Real-Life series of living rooms in the style of Friends, The Simpsons, and Stranger Things. And that looks very realistic. At the Swedish furniture giant, they searched the products from their collection that make the resemblance to the series most striking. Now you can start living in your Stranger Things living room.

Successfully Copied Series

The reactions to this new Real Life series from IKEA are positive on social media. The simulation of the recognizable rooms has been very successful. As we are used to from the furniture store, you can buy the furniture and accessories for an attractive price. The lamps, paintings, candles, and other small details ensure that you really recognize the series in it. And the furniture in the 90s style seems to come from the set of Friends.

All furniture and accessories are for sale at IKEA

As you can see in the advertisements, all furniture and accessories are simply for sale at IKEA. This, therefore, looks like a ‘normal’ IKEA advertisement, as we are used to from the store. Each room appeals to a different type of consumer with different interests. Of course, it also arouses nostalgia, because entire generations have grown up watching Friends.

If we look at the IKEA website, we see which target groups they want to reach with this. For example, IKEA calls the Simpsons-style room “Rooms for families”, that of Stranger Things “Rooms for everyone” and that of Friends “Rooms for friends”. If you look at the page, we see all the products and we even see that we can buy the lavender-colored paint from the cabinet at The Simpsons.