Today, the work space is becoming a place to live: we also go there to carry out our professional missions, daily tasks, order errands, play sports, enjoy the green spaces or the panorama. The border between professional and private life is therefore intimately linked. In the same way that we pay attention to the decor of our house in order to feel good at home and to welcome our guests as well as possible, offices tend to become spaces that must appeal to both employees and external stakeholders. The decoration of work space is, therefore, an integral part of the quality of life at work.
Office Decoration: A Strategic Issue
The decoration is a broad term that includes a set of elements: furniture, furnishings, painting, colors, etc. Its main objective is to beautify a place. When the decoration is associated with the work environment, there are multiple objectives: to differentiate oneself, to attract future talents, to convince customers and to retain current talents. Therefore, the decoration of work spaces is a strategic lever to contribute to the well-being of workers. Especially since they spend most of their day there. Hence, the usefulness of taking good care of your work spaces.
A Reflection Of The Image Of A Company
The first advice that companies can apply is to create premises that match their image. A decoration of a work space in keeping with the history, values and visual identity of the company shows the coherence of the company. The Red Bull company has notably set up offices in Stockholm in keeping with their personality. Thus, adventure and sport, two strong values of the brand are found in the decoration. We then observe the bull, the emblem of Red Bull through the leather, used on certain furniture. Likewise, the colors of the company are taken up in their hall.
So the choice of colors, materials, and furniture should not be trivial in order to keep a clear consistency. When we analyze the furniture used by the new work spaces, we see that adjustable desks, comfortable chairs are preferred. According to Lawrence Knights, founder of the space dedicated to individual well-being and collective performance, Kwerk, “ the key to the place is the attention paid to design.”
An Attractive Tool For The Employer Brand
When the decoration reflects the values of the company, it becomes a major asset for the employer brand. Indeed, companies use it to enhance their image with their different targets: their employees, their customers, and their future talents. A nice decoration, first of all, creates an atmosphere where the employees feel good. The decoration is, therefore, part of corporate culture and brings a feeling of belonging. Subsequently, when an employee is satisfied with his work space, he can become an ambassador for his company. So the work space keeps your talents. In addition, having a work space is essential when you receive your customers.
Indeed, the objective is to seduce customers who come for meetings and make them want to collaborate. Finally, attracting future recruits is an integral part of a new work arrangement. Besides, candidates are concerned about the workplace when they apply. They will then do research on the work spaces of the company in question and will be sensitive to the decor when they go to their recruitment interview. For 40% of employees, the work space was crucial when applying. The decoration is therefore also a key recruitment issue!
An Increase In Well-Being And Performance
According to Actineo, 9 out of 10 employees say they are more productive and creative when their offices are well-appointed. In addition, we can see that performance is linked to well-being at work. Indeed, according to a study by Bloomin, we note that a happy employee is 12% more productive than other employees. The offices would, therefore, influence everyone’s motivation and well-being. Likewise, well-being at work increases when employees feel freer. More and more people are opting for the flex office, which allows them to change their work location at their convenience.
Can You Present Your Company?
Some startups are dusting off a profession as old as the world: painting. Their job is to renovate and repaint the walls of our customers, from simple refreshments to the creation of custom-made frescoes by an artist. For this, they take care of designing, costing and monitoring the projects, and for the execution itself, they work with a super network of partners in building painters, decorators, and artists. In this artistic part, they work with very varied artists. In the end, the objective is to facilitate and simplify all the needs related to mural painting.
Who Are Yur Customers? Why Are They Calling On You?
Initially, our first customers were individuals, who wanted to renovate or decorate their interior walls. Today, we work more and more for companies. Mainly startups, VSEs or SMEs that want to give their offices character and make their employees feel good at the office, but also restaurants or shops that want to stand out from the crowd with great decor. These corporate clients call on us because they appreciate our responsiveness, our efficiency and the quality of our services, all at a competitive price.
What Do You Think Is The Ideal Decoration For A Work space?
First of all, there is no single decoration that fits all businesses and all trades. The decoration must be in line with the culture of the company and with the profession carried out by those who occupy each space. Whatever the space or the type of business, we campaign with our customers so that they put color on their walls. Then, we obviously believe a lot in the power of the murals produced by artists: this allows to have a “wow” effect with a candidate who comes to interview, but also to create a real bond of attachment with his space of work.
How Does Decoration Affect The Productivity And Creativity Of Workers?
The decoration is essential. A beautiful decor allows you to feel good, engaged, and less stressed at your work space, and ultimately to be more efficient. If we just take the color of the walls, very serious scientific studies have shown that according to the colors, the differences in productivity, creativity, and others, are significant. For example, for warm colors, red boosts productivity and yellow promotes concentration and decision-making. In contrast, for cool colors, blue stimulates creativity, while green allows you to relax. Beyond these examples of colors, it is the overall decoration that has an impact on the performance of the teams, and this is why companies are attaching more and more importance to it.
What Were Your Most Unusual Office Projects?
We have completely renovated the offices of a financial company based in the Golden Triangle in Paris. Desks in a very classic Haussmann style, which were terribly lacking in charm and personality. Initially, customers just wanted to paint everything white, with the idea that for a financial company, the soberer the better. Little by little, and with the help of a partner decorator, we managed to change their minds and add color, wallpapers, and even a fresco, for a magnificent end result. In the end, not only are the feedback from their teams excellent, but their customers also love it!
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